New tourist identity for Cyprus, with its main characteristic being Love!!

09 Aug 2021

Cyprus is changing its tourist identity
Cyprus is changing its tourist identity
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With Love being the main feature, the new Cyprus logo comes to strengthen the effort to empower and renew the tourist identity of the island.

Deputy Minister of Tourism, Mr. Savvas Perdios, in his statements after the presentation of the new logo said that Cyprus is changing its tourist identity for good in the midst of a pandemic to give the message that Cyprus is open, and it’s  an island with many authentic experiences that one can visit.

The new logo will be a reflection of the concept of love, many aspects were considered in order to create the logo:

  • Different perspectives
  • Various experiences and activities
  •  A mixture of nature and culture
  • A logo that would be flexible and versatile as needed
  • A logo that would facilitate the communication of activities without limiting their capabilities
  • A timeless logo
  • A logo that would match the digital world we connect and communicate with

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